Get Up to Speed on Social Networking

March 2011, Number 120

Several readers have asked about social networking. What is it? How does it work? How can I use it for marketing?

Here we offer several resources that will introduce some of the social networking tools and begin to touch on how to use them. In future issues of INFORMATION UPDATE we’ll look more closely at some effective strategies for social networking.

Let’s start, however, with some definitions.

Social Media – For purposes of discussion we will think of social media as Internet sites. These sites facilitate information sharing through various types of interactions. Facebook, LinkedIn, Twitter, and YouTube are examples of very popular social media sites.

Social Networking – Social networking is interaction made possible by social media sites.

Social Media Marketing – In general this refers to the “process of gaining traffic or attention through social media sites.” (

For an entertaining, rather ingenious explanation of Social Media, watch this 3 min. 44 sec. video about Scoopville.

In future issues of INFORMATION UPDATE we’ll take a look at strategies for using LinkedIn, Twitter, and Facebook for social networking and social media marketing.

In the meantime, if you’re wondering whether all of this social media stuff deserves so much attention, watch Social Media Revolution 2, dated May 5, 2010. This four and a half minute video provides statistics that are hard to ignore. For instance, Facebook tops Google for weekly traffic in the U.S. It took radio 38 years to reach 50 million users. Facebook added over 200 million users in less than a year. Take a look, and let me know if you think social media is a fad.

DID YOU KNOW? – Choose Your Format

Does the information you need come to you in the format you prefer? It should.

Text based reports, slide decks with bullet points and embedded graphics, or spreadsheets with sortable data serve multiple information needs. For strategic business information, ask for the format that works for you, with the actionable knowledge brought to the top.

Most business decision-makers do not have time to dig for the answers. A good, value added deliverable will provide presentation and formatting with the answers you need placed right where you need them.

For expert research and value added deliverables, please feel free to contact Shamel Information Services at or +1 858-673-4673.

Notes, News, and Announcements

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