Use LinkedIn to Build Relationships

April 2011, Number 121

Several readers have asked about social networking. What is it? How does it work? How can I use it?

This is the second in a series of articles on using social media.

LinkedIn, according to their website, “operates the world’s largest professional network on the Internet with more than 100 million members” worldwide. Members include executives from all 2010 Fortune 500 companies and over one million LinkedIn Company Pages.

Individuals can leverage this network in at least three ways to identify prospects for collaboration or joint ventures, as well as likely clients and customers. Use Connections,
Groups, and Answers.

Using LinkedIn you can build a network of connections that expands “who you know.” Remember the old saying “it’s not what you know it’s who you know”? With LinkedIn you can keep track of who you know, but also become aware of who “they” know. When you need a letter of introduction, a reference, or access to expertise, rely on your connections to put you in touch with the right people.

Join Groups. By joining groups you are immediately in the company of people having similar interests or expertise. Join groups that represent the people you would like to work with, the people you would like to work with you, or the people who know what you need to know. Joining a group expands your network. Visit the Groups Directory to browse or search for groups of interest. If that’s overwhelming, click on Groups You May Like to view a filtered list.

LinkedIn Answers provides an interesting opportunity to demonstrate your expertise by answering questions, to seek advice by asking questions, or to identify experts who have
answered someone else’s questions. Remember, it’s all about building a reputation and credibility which leads to trust. LinkedIn will generate a list of questions that have come
from your network. That’s a great place to begin answering questions as appropriate.

Leap in. Begin by inviting me to connect.

Use LinkedIn to build those all important relationships, and let us know how it goes.

LinkedIn –
Groups Directory –
Answers –

Notes, News, and Announcements

Follow the events at the Association of Independent Information Professionals conference using the Twitter tag #AIIP11. The group is meeting in Vancouver, Washington
April 7-10.

Don’t forget to share this newsletter with your friends and colleagues. They too need to know.